marketing

What is the best Ecommerce Platform for you?

What is the best platform for my eCommerce is not a single answer. Each one has its characteristics that make it the most suitable for each type of business.

We are going to separate them into Open (Open Source) or Closed (Saas).

Among the open ones, the most popular are:

  • Magento
  • PrestaShop
  • WooCommerce

and between the closed ones:

  • Shopify
  • Vtex

In the case of open ones, the only monthly cost is in the hosting that the site supports. In closed companies, the monthly cost has to do with the cost of using the platform and they charge a commission for sales.

WooCommerce is the most basic of the open platforms, its installation is very simple, since it runs on WordPress, which is the largest website builder in the world. It is the least versatile and customizable platform. As with all WordPress, the more modules are added, its performance declines, so it is important to install what is just and necessary, such as keeping it updated due to security problems. It is recommended for small ecommerce that make their income for sale on the internet.

Magento is Adobe’s ecommerce platform. It has two versions, a basic Open Source and a corporate Magento Commerce. Its installation is not so simple and its interface is not friendly. All its modules and templates are paid.

Prestashop is the 100% leading open platform for medium-sized businesses. It is highly stable, it has a very important community (mainly in France where it is from and Spain). Its modules and templates are paid and supported by its developers.

Shopify is the easiest way to have an online ecommerce, with an average monthly cost. It is ideal for small and medium-sized companies, its integrations are also simple and the time to be operational is really short.

Vtex is the solution for large-scale websites, designed for more than 100 daily operations, it is supported on AWS, which ensures that it is online all the time. The monthly cost is the highest among the platforms we are talking about and the implementation time is medium (there is a version with a low implementation time, Vtex IO, which does not have a level of customization).

At Imagen360 we are here to advise you on which is the most convenient platform for you. We are here to accompany you in the digital transformation.

One thought on “What is the best Ecommerce Platform for you?

  1. Having read this I thought it was really informative.

    I appreciate you taking the time and effort to put this informative article together.

    I once again find myself spending a lot of time both
    reading and posting comments.
    But so what, it was still worth it!

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